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The Science Behind Friction: Why Machines Need Lubrication

The Science Behind Friction: Why Machines Need Lubrication
The common factor behind all these problems is friction.
Friction is a force we experience every day. It helps us walk, allows vehicles to stop when we apply the brakes, and gives us the grip needed to hold objects. But when friction occurs between moving machine components, it can become a major source of energy loss, heat and wear.
This is where lubrication becomes essential.

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Director's Voice

Manish Goyal
Director,
Paras Lubricants Limited

Beyond the First Shipment: The Making of an Enduring Export Relationship

International business is often described through numbers. The number of countries a company exports to, the value of its shipments, the growth in export turnover, or the number of new customers added during a financial year. These figures are important, particularly for a manufacturing company looking to expand its presence beyond the domestic market. Yet numbers alone do not tell the complete story of what it takes to build a sustainable international business.
There is another side to exporting that is less visible in annual reports and business presentations. It is the process of earning confidence in a market where the customer may be thousands of kilometres away, where the company may have no physical presence of its own, and where every commitment has to travel through a chain of people, systems and logistics before it finally reaches the end customer. From a director's perspective, this is where the real character of an export business becomes visible. The first order may open the door, but what happens after that determines whether the company has actually built something of lasting value.

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