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Must-Do Checks Before the Monsoon Hits

For the upcoming monsoon season, it’s time to turn your attention to your vehicle. While the rains bring much-needed relief from the summer heat, they also introduce a host of driving challenges, slippery roads, water-logging, poor visibility, rust formation, and unexpected electrical issues. For any driver, whether you’re commuting daily in the city or heading out on highways, preparing your car for the monsoon is not just a matter of convenience, it’s a matter of safety and performance.

The rainy season doesn’t have to be a time of worry if your car is equipped to handle the elements. With a few preventive checks and simple maintenance routines, you can protect your vehicle from avoidable breakdowns, extend its lifespan, and ensure smooth and safe driving even in the heaviest of downpours.

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Director's Voice

Manish Goyal
Director,
Paras Lubricants Limited

How Small Brands Can Enter Global Markets Without Huge Investment

For many small and emerging brands, the idea of entering global markets often feels distant, expensive, and risky. International business is still seen by many as the territory of large corporations with deep pockets, overseas offices, large sales teams, and massive marketing budgets. In reality, the global market has changed. Today, exporting for small brands no longer requires building everything from scratch. It requires clarity, discipline, product readiness, and the right partnerships.
The world has become more connected, but also more selective. Buyers across international markets are no longer looking only for the biggest manufacturers. They are looking for reliable suppliers, consistent quality, transparent communication, flexible order quantities, documentation support, and long-term business understanding. This creates a strong opportunity for small brands that are serious, focused, and willing to build step by step.
According to the WTO, MSMEs represent around 95% of companies globally and account for nearly 60% of total employment, yet they continue to face obstacles in international trade. This shows two important realities. First, small businesses are not marginal players in the global economy. Second, their success depends not only on ambition, but on overcoming the practical barriers that prevent them from entering foreign markets.

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